Not your grandparents' RVs
Iowa-based Winnebago Industries recently rolled out a trio of new motorhome models aimed at shaking up the camping industry.
The new RVs, which range from value-minded to high-end luxury products, represent a bold departure from the norm for the brand. But they're not necessarily unexpected, given CEO Michael Happe's motivation to update the storied brand to better compete within the industry and to recruit new consumers to RVs, which traditionally have appealed primarily to audiences 55 and above.
Already, orders are backing up for some of the new models, said Ron Lichtsinn, owner of Lichtsinn RV, Forest City's Winnebago dealer. Demand has been particularly strong for Winnebago's new four-wheel drive motorhome, called the Revel. It's designed for campers who want to get off the main drags and experience nature up close.