Tunisia hopes to see tourists return

Tunisia is not easy to get to for the motorhomer with Morrocco being a much more popular destination in North Africa with the benefit of a much shorter sea crossing.  Nonetheless one can travel there by ferry and now that the UK Foreign Office has changed its travel advice there is likely to be a return of tourists from the UK - although of course very few will be taking their vehicles with them.

Mounira Derbel Ben Cherifa, Director of the Tunisian National Tourist Office in the UK, said : .

“We are confident that the Brits will come back again to Tunisia as they’ve been going on holiday there for the last 40 years,” 

She pointed out that thousands of dedicated Brits had continued to holiday in the North African country despite the Foreign Office ban.

Derbel Ben Cherifa said the main message will be “Tunisia is open for business again”.

“We will keep in touch with our partners and update them about the new products, events and branding about our readiness to welcome back British travellers,” she said.

The Tunisian National Tourist Office is developing marketing plans with trade partners, such as tour operators, media and travel agents, as well as consumers.

Before the ban in 2015, about 420,000 Brits travelled to Tunisia annually. In 2016, that fell to just over 23,000 due to the restrictions.

Numbers have been rising in 2017, with almost 17,000 travelling in the first eight months of the year, up 14% compared to the same period in 2016.

Derbel Ben Cherifa estimates that numbers will reach 30,000 in 2017, and will more than double in 2018 to 65,000.

She said the tourist board will work to reassure travellers and highlight Tunisia’s attractions, such as its wintersun credentials, well-being centres, sightseeing and niche markets.

It has more than 700 miles of coastline along the Mediterranean; almost 800 hotels, catering for a range of budgets; and 10 internationally designed golf courses.

There are historic sites dating back thousands of years, and famous filming locations for movies such as The English Patient, Monty Python’s Life of Brian and several films from the Star Wars franchise.

 

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