Winnebago looks to Millennials for future growth

Michael Happe is the first to understand the fine line he walks as CEO of Winnebago Industries. He knows the importance of protecting the RV maker's brand name, synonymous with massive motor homes that tower over passing cars on the freeway, usually driven by someone with silver hair.

But he also knows that market won't be enough for the Iowa-grown company to remain competitive. Winnebago is rebuilding itself, expanding its line and doubling down on smaller, sleeker and less expensive RVs that will appeal to younger buyers.

"We believe that we are one of the leaders in the RV industry," Happe says. "However, we can't rest on the laurels of that legacy. We can’t be complacent."

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