New Marketing Director at Knaus

Christoph Bauer took over as Marketing Director at Knaus Tabbert GmbH on 1 February 2016. The 34-year-old native of Lower Bavaria has held a variety of marketing roles with the company since 2001. He replaces Viktoria Nagel, who, after nearly four very successful years as Marketing Director at Knaus Tabbert, is leaving to take charge of her parents’ retail business.

Christoph Bauer is an IT specialist and played a key role from the outset in shaping the “new media” within the company marketing department. A father of two-year-old twins, he has rolled out projects that include “Knaus Tabbert Assistance” and the ADAC caravan rental programme. Most recently, Bauer held the position of New Media Manager.

Managing Director Gerd Adamietzki, CSO Marketing and Sales commented: “Over the last few years, Viktoria Nagel has raised the profile of our company and its brands decisively in communication and human terms. We very much regret – but understand – her decision to leave. I would like to take this opportunity to express our thanks for her outstanding contribution and to wish her every success in her new role.

At the same time, I very much look forward to working even more closely with Christoph Bauer. As a long-serving member of staff, he will also ensure continuity with our partners. I am also convinced that he will provide important momentum for the future of Knaus Tabbert.”


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