Hobby sees major sales improvement at CMT
Caravanning is in, and Hobby as a brand is more popular than ever before. This became particularly evident at the first major spring exhibition of the year, the CMT in Stuttgart. A total of 265,000 people attended the 50th CMT, roughly 30,000 more guests than the previous year. The fair matches both destinations and means of getting there - the motorhomes, campers and caravans!
For the first time in 2018, Hobby showcased its products on a redesigned exhibition stand in Hall 5 with a much brighter and more open space. “The bright and friendly atmosphere on our new stand turned out to be the perfect platform for presenting
our products,” concludes Hobby’s Head of Marketing Thomas Neubert. The company noted sales growth of 40 percent compared to the previous year, while the sales of motorhomes increased by as much as 46 percent.