Awnings company acquired by Lippert Components
LippertComponents has acquired SureShade which designs and manufactures sunshade systems for the outdoor recreation industry in North America and Europe. It holds a number of innovative patents on its automated retractable shade systems that allow it to deliver improved sun protection and comfort.
Founder Danalyn Russikoff will continue to lead the SureShade sales team and assist LCI in expanding our globalmarine presence.“Combining SureShade’s products with our Taylor Made bimini tops and accessories helps usprovide our customers with a broad offering of awning and shade solutions for any type of boat.SureShade has also recently expanded into the RV segment, with the debut of the SureShade RVawning at the 2019 RVX,”said Jason Lippert, CEO and President of LCI. Continued Lippert,“We are excited to add SureShade’s dedicated employees to our team and, together, create anddeliver innovative sunshade solutions worldwide.
“Today we have fully realized our vision of attracting the ideal strategic partner to take theSureShade brand and product line to an unprecedented level of value creation for our clients.Ron and I are proud to have developed an innovative sunshade system that has transformed theboating experience and built a sustainable business that is now well positioned for growth inboth marine and RV. We are grateful for the marine industry’s support since our IBEX launch in2007 and we are now very excited to not just pass but combine torches with LCI to solidifyourcombined position as a market leader for sunshade solutions in the outdoor recreation industry,”said Dana Russikoff, Business Leader and Co-Founder of SureShade.